I swear there’s nothing I love more than bringing you guys hot watches that costs A LOT less than you’d think. See I’m not one of those guys that think a man realistically needs to have a million watches to go with every different outfit they own. Though that’s a great thought,...

Remember Swatch? Well that was a trick question because they haven’t gone anywhere.  Back with a larger, more masculine version of an 80’s classic, Swatch presents the Gent Watch collection.  Available in 10 different colors, the Gent is a subtle, clean, and classic watch that goes well...

So as I’m in the process of posting a $600-$700 beauty of a watch, yours truly runs across this little bit of $150 happiness.  And if you can’t afford $150 for a nice watch that you’ll literally wear everyday, then I guess my work is done here.  If you can, may I present the Timex...

This edition of your favorite watch column will be a little different than the rest, in that I’m featuring an entire brand rather than just one style.  This morning I received word of a brand that’s clearly making their way with a wide variety of watches that are both well made and fashionable...

I’ve made a somewhat conscious decision to not feature watches that none of us can actually afford, and stick to watches that cost what you or I would actually pay for an everyday timepiece.  That being said, I came across this nice piece this morning and decided to share it with my peeps. ...

I am soooooo over G-Shocks. I don’t blame Casio for beating a dead horse to a pulp, but I’m just tired of seeing them. Finally Casio gives us an alternative from what has become the face of their brand with the new Edifice Black Label Collection. Right in line with the current “All...

Finally the watch world blesses us with a handsome piece of wristwear, that you don’t have to rob a bank to obtain. The Lum-Tec Bull45 Watch is a limited edition piece that is set to only be available in a run of 100. The watch features a 45mm face, with sort of a squared yet round face for...

Have you been looking to buy a new cool watch but needed a little something to make you pull the trigger? Well, how ’bout a sale? Many of the fine timepieces that I feature on this site are sold at Watchismo, an online watch site that features hot new styles as well as many vintage watches....

I’m a big fan of Nixon watches, as I happen to wear one everyday.  Newly released from the California based company is a simplistic yet unique model deemed “The Mellor.”  The face is carved wood which offers a unique twist on a classic design.  The watch is available in a variety...

I’ve been trying my hardest not to post uber expensive watches, but I can’t simply limit what I show you to things that cost under a Grand.  A watch is like a piece of art, and an expression of your personal style, so why not spend a little money on it?  The U-42 53mm Submersible Watch...

I was completely unfamiliar with watchmaker TX until I first launched this site, and went on a mission so that I could bring you all some very interesting and hopefully affordable watches. Back with another hit, TX now introduces their “530 World Time Airport Lounge Watch, which offers a retro...

Every now and again, Gucci drops a really nice timepiece that I love and never buy, and it seems like we have another. The Gucci Classic Chronograph was just revealed and should be hitting retailers in the upcoming months, and draining wallets everywhere. The name pretty much says it all, as we do...

Swiss watchmaker Tissot is back with a newer version of their already popular T-Touch watch, called the T-Touch 2 (original, I know). The 2 styles here feature a 42 mm wide face, and are water resistant up to 30 meters. Both feature an LCD digital screen that compliments the overall design, and these...